Let's start with clicks, specifically earning more clicks from google without actually ranking higher, because that's one of the great things about SEO. You don't have to rank higher to get more traffic if you can get more clicks from the ranking that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings.

1. Favicon Optimization

Google Displays your favicons on mobile and desktop and the search results influence your CTR ( Click Through Rate ). if your brand icon has a notable contrast and having a good favicon can make a few percentages of difference.

1. A favicon of a website should be a visual representation of a brand. This also helps in quickly identifying your site in google search results.

2. A favicon dimension should be in a multiple of 48 sq.px. For example: 48 sq.px, 96 sq.px,148 sq.px and so on.

3. Your site must have a stable URL.

4. Linkedin in a Favicon using a small part of a word gets a good colour usage, making it very memorable.

2. Breadcrumb optimization

Breadcrumbs play an essential role for an SEO-friendly website by making navigation easier and more convenient. This enables people to visit more pages of a website before they exit and also reduces the bounce rate. Breadcrumbs make navigations seamless for the website. Encourages more people to visit are for SEO.

breadcrumbs must be visible to the visitors.

1. web designers hide breadcrumbs because it doesn't match with the design.

2. This is not true at all. Look at the example above and you will notice how useful is the breadcrumbs .

3. Make breadcrumbs mobile-friendly.

4. Breadcrumbs are quite important in mobile devices.

5. Make sure font size is big enough so that links can be clicked easily.

3. Meta description

Meta descriptions provides a brief description of a webpage. This acts as an advertising tagline for a brand website. A well-crafted meta description compels more users to click. A page's meta description tag is displayed as a part of a search snippet in a search engine results page (SERP) gives the user a brief idea of a content that exists within the webpage.

4. Adding dates and numbers in a title

Numbers are sort of jump out at you. when you have the number and dates in a title, give you a better call to action to the particular brand. If numbers and dates make up sense, that will increase your traffic. whenever you see these in SERPs, they will often help a marginally higher active visitor clicking percentage. Our minds are prepared to find things that stick out and are explicit. while you're checking google search results, that is great deal of data.

5.<Title> boilerplate

Title tags are the brand name or repeating boilerplate text that appears across multiple pages. A boilerplate is a story for a brand in a clear description of a page. For example, on an About us page, a boilerplate should highlight the brand's mission, history, and outlook. While a study shows, SEOs speculate a shorter title can have a more focusing engaging impact on visitors (by focusing on core topics), might increase more click-through-rate. So try or experiment with your boilerplate and see if removing it increases your ranking.

6. FAQ and how to schema

Featured snippet showing a very specific and lof of queries in a SERP (Search engine results pages). There are now lots of sites that are using this markup in search engine results pages. The component was first reported at Google Dance Singpore in july 26th, 2018, with the full rollout being declared on May 8th, 2019. One of the first sightings after the declaration was on May 10th,2019. This feature is available on both devices mobile and desktop. if a customer asks for services on google, the visitor gets an answer to one question that engages the number of customers. In this way, you can increase number of clicks without increase actual ranking.

7. Relaunch top content

In a blog, you launch it and forget it after that, but you have to go back, look at your top content over the last on to two years or even 5 years, and see what you can relaunch just by uploading it. In some scenarios, you can see gains by 200% to 500% just by relaunching some of your content with some updates.

Improves the freshness of content.

Content grows over time Google judges the freshness & quality of the content. Regularly updating older content is a good way to get Back on search radar with old re-optimized content and give a higher ranking boost of google search results. subsequently, it increases Click-Through-Rate and Traffic.

Keeps your SEO up to date

Google usually updates its algorithm so many times in a year, sometimes tune it several times a day. Making some changes in a content has large effects on the traffic and ranking of your site. Making improvements in your content makes it updated and increases CTR (click through rate).

Tools to Determine which content to Re-Optimize

On many sites relaunching and re-optimizing the content results a quick gain of visitors to your website.

Steps 1: Find Keywords theshold

A piece of content isn't positioned in the best five situation for its objective keyword, it's not offering any benefit:

First find the content that isn't in a best-ranking position under five situations, so mark it as ineffective for your blog. We want to see which keywords are could be providing more impact if we are able to give them a boost. To find the keywords that are ranking worse and also set a boundary limit to find ineffective content.

Steps 2: Filter for search volume

Find the search volume of a keyword with little-to no search volume and remove that keyword. Re-optimize the keyword, having over 100 searches a month.

Now filter your list to include only threshold keywords with sufficient search volume

Step 3: Rewrite and reindex

1. First, update your content in your CMS with newly written content.

2. While updating your CMS does not change the URL, it will waste all your work.

3. Rewrite latest publish date, this will make old content to new content.

4. Bounce into search Console and re-index the page.

Step 4: Track your results

Track the performance of re-optimizations in a couple of ways:

1. Page-level impressions in search Console. This is the proactive factor in search presence.

2. Follow keyword ranking improvements

3. Plugs your URL into your tool of a choice and track the number of ranking keywords.

8. Increase internal linking

There are a lot of Top SEO agencies for quick increase rankings for clients sites. There are generally two things:

1. Page Rank algorithm ranks web pages on an idea to be led google to become a dominant search engine. Page Rank always runs an assumption that important pages will get more links from other important websites. it works by considering several links with higher Page Rank.

2. The concept of Page Rank underlies the historical importance of links for SEO, but it applies not only to external links - Page Rank can flow through internal links too.

9. Update old content with new links

Updating your old content with new links. Most of the people skip this everytime. Whenever you publish new blogs posts, publish a new piece of content. Always make sure you're updating your old content with new links.

When you're finding the top keyword to rank for, Google Search Console and checking the tools like Keyword Explorer to check what other pages of your site rank for that chosen keyword, and then adding up more links to the new content or posts to those pages. When you do this, it lowers the bounce rate. So here you're not just updating your old page with fresh content and fresh links and adding relevance. You're now adding links to your new content. So always make sure, whenever you publish new content, you're updating your old content with new links.

10. Remove unnecessary links

Removing unnecessary links from your content. This produces a very bad impact on visitors by taking them somewhere else increases bounce rate. When removing unnecessary links, do not link the team and contact page on every page of your website. Now you can pass more link equity through links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

This is to ensure that the links that are visible on the desktop are visible on the mobile site. Recently, Google has moved mobile-first index, meaning whatever is visible on your mobile site, That's your website. Our recent study showed that the average desktop page has 61 links and the average mobile page has 54 links, which means a mobile site has few links.

12. Invest in long-form content

1. A long form content engages more people, give more keyword to rank, slightly it's a "winner".

1. Writing longer articles doesn't be a guarantee of success nor will it automatically bring you more traffic.

2. In long-form content, users get to know-in-depth about the topic

3. Longer articles (7,000+ word articles) are leaders in terms of content performance, as they have more keywords and more information to engage, almost 4 times more traffic than articles of length (900-1,200 words).

4. While writing an article focus on the core elements be very clear in conveying the information.

13. Use more headers

More headers of topic make concept clarity in points that are easy to remember and usually attract more traffic. Biggest benefit of using more number of header, it reduces cognitive load on the reader.

14. Leverage topic clusters in SEO

Launch a content on same subject and link those together, do this very intelligently so that users can get a wider information. You can also increase engagement because peoples are reading different articles. if a post contains video transcript just below it.

15. Bring content out of the tabs

Our recent study shows content in a drop-downs and or to click to reveal the content have less engagement with users. Usually users don't want to reveal accredited content. So bring it to main body, generally performs better than content that's hidden in tabs.

16. Core Web Vitals

In this year, its a best opportunity to invest in Core Web Vitals. A better Cumulative Shift Layout, First Contentful Paint and page speed helps in delivering great page experience. Google has some tools to help you out, like Lighthouse, Pageinsights.

17. Limit site maps to 10,000

Sitemaps, allowed us to have 50,000 URLs per site map.

Using smaller sitemaps, compressing those into a limited URL can actually improve crawlability.

18. Leverage dynamic sitemaps

Dynamically generated means that instead of directly creating a file on the server, the content is displayed using URL.

This is very common in content management systems such as WordPress. It displayed every page of content from dynamically generated content in the WordPress database.

19. Passive link acquisition

Passive link means creating content that links as people discover it in SERPs. when users find it, Journalists find it and they will naturally want to link. You have to create that journalists, bloggers and web creators are looking for. Passive link works as a data guides.

20. Page-level link intersect

This is to identify links your competitors earn might you also obtain in SERP. Identifying good links from that you can earn more engaging users. these links makes up a brand.

21. Be the last click

You want to be the first click for the user's queries, once you get that you should also be the last click. That means they found what they are looking at the last click. This give hikes in user satisfaction in terms of queries of questions they ask. Mainly, the first goal is users find the things that they looking on search results page. The magic of SEO is users researching for something, and you're delivering it to them at the exact moment they search for it. when your page will be a last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve.

Alright, these are the 21 tips from MAXIME LABS that are your roadmap for 2022.